The Location Matrix
Hello luxury real estate agents. In my continuing series designed to help agents understand how the spreadsheets work that come with my book Selling Luxury Homes with less text and more video, I am going to discuss the location adjustment matrix in this blog. In this week’s video, I demonstrate how to use the matrix […]
Leveraging Your Sphere Of Influence
Hello Luxury Real Estate Agents, I am doing something a little different this week with my blog: more video and less text. Questions still come in from agents about how the spreadsheets work that come with my book “Selling Luxury Homes”. This week we are going to talk about the Sphere of Influence Certificate. Depending […]
A Tale Of Two Houses
In a challenging market, agents strive to do all possible to make their listings stand out. “Staging” is the catch word of the day. I made a video for potential sellers and feature it on my agent site, www.JackCottonRealtor.com I have included it in this week’s message because I think it is important to remain […]
How Far Will You Go For The Perfect Listing Picture?
When it comes to the adage “a picture’s worth a thousand words,” Luxury Home Experts change it to “a picture can be worth a million words.” When presenting a luxury listing, you want more than one picture. You also want the right photos, shot in the right way, by the right person: an experienced pro […]
Seven Ways To Maintain Loyalty of High Net Worth Individuals
Let’s talk about seven ways to maintain the loyalty of high net worth individuals, HNWI’s. 1. Demonstrate to the client what you can do as opposed to talking about your services. For example, create marketing materials in advance of an appointment to show what you can do even before you have a listing. HNWI’s are […]
Rules For Interacting With Luxury Real Estate Clients
Today we are going to talk about interacting and socializing with affluent people. Some rules and so on to keep in mind. 1. Begin by making a plan of action for attending events starting with basic research. Is it social or business? What is the dress code? Personally, I don’t mind being overdressed for an […]
