Groups To Join For Luxury Homes
Let’s talk about meeting the affluent people in your market. There are certain groups and organizations that attract wealthy members: art associations, historic groups, theater groups, conservation groups, hospital organizations to name just a few. So how do we find, select and join the right groups and organizations to interact with wealthy people in our […]
Luxury Real Estate Defined
I would like to talk about the definition of luxury. There are seven facets that make up the definition luxury. Here we go: 1. Luxury meets then exceeds the needs and expectations of the client. Luxury is always a surprise and delight. Think about any luxury product you have bought or visited in a store, […]
Seven Things Luxury Clients DO Want (Part II)
Last week, we began a discussion of seven things that luxury home buyers and sellers want. Today, we’re going to cover items 4 through 7. By way of review, understand that people in the high end want you to respect the level of success they achieved. They expect the same level of service in their […]
Seven Things Luxury Clients DO Want
Last time, we talked about seven things that luxury home buyers don’t want. Today and next time, we’re going to talk about 7 things that they do want. This is Part I. People in the high end want to be respected and honored for the level of success they have achieved. Surprisingly, a lot of […]
Seven Things Luxury Clients Don’t Like
Today, we’re going to discuss seven things that will totally turn off luxury home buyers and sellers. I know we shouldn’t deal in the negative, but it’s important to recognize these mistakes so we don’t make them. Next time, we’ll talk about what they DO want. Seven Things Luxury Clients Don’t Like Poor Service. In […]
Luxury Real Estate Pricing Benchmarks
We all know that luxury homes can be difficult to price. Luxury homes can be unique, different and one of a kind. Using pricing benchmarks can make it a little easier. A benchmark is a baseline derived from an element of comparison. Using a baseline affords us a method to compare a luxury property to […]
