7 Steps To Handling Objections (Part ll)
Today we are going to cover Part Two of my Seven Steps To Handling Objections. Some agents think you do not hear objections that often in the high end. I can assure you that we do. And in fact, as I mentioned last time, I have heard some new ones over the last couple of […]
7 Steps to Handling Objections
After nearly four decades in the real estate business, it is not often that I run into something new. But then, over the last two weeks I heard two commission objections from different sellers that I have never heard before. It got me thinking that it is probably a good time for me to review […]
Jack Cotton on Real Estate Radio Network
I am honored to announce that a couple of weeks ago I was a guest on Real Estate Radio Network for an interview with Chris Devin. The Real Estate Radio Network is a Nationwide Alliance of Real Estate related professionals with a common objective: delivering the timely truth about local Real Estate Markets over local […]
The Sales Comparison Grid (Part ll)
Hello luxury agents and welcome to Part II of our discussion on the Sales Comparison Grid. We talked about how make the adjustments using percentages rather than dollar amounts last week. This time we’re going to talk about how the sales comparison grid can calculate benchmarks. As you know, I like benchmarks. Popular benchmarks include […]
The Sales Comparison Grid
Has a high end seller ever said, “Those comparable are not like mine ” or “it’s not as well-located as mine ” when you present your CMA? Hello luxury agents. This week we are going to talk about the sales comparison grid. The sales comparison grid allows us to make and demonstrate adjustments to the […]
The Listing Evaluation Form
Hello luxury agents. This week we are going to talk about another one of my forms, the Listing Evaluation Form. I think it’s Mike Ferry who said that a great listing will solve almost any problem we have in life or in our real estate business. The Listing Evaluation Form can help make all listings […]








