Why Real Estate Comparison Ads Are Misleading
One way to know when you “have arrived” as a significant force in your luxury real estate market is when the competition features you in negative comparison ads. What do you do when this happens? First of all, a pat on your own back is in order. Congratulations! The competition is recognizing your hard work. […]
Do You Show Your Own Luxury Listings?
This week we are revisiting one of my favorite blog topics that was covered earlier this year. We’re talking about showings. Do you show your own Luxury Real Estate Listings? We all hear about the importance of delegation… but how far do you take it? In this video we will cover 7 Reasons Why I […]
Using The Power of Story in Real Estate Listing Videos
Have you noticed that a lot more marketers are using the power of story to sell their product? Even Subaru uses stories in their ads rather than talking about the features of their cars. Stories and the conveying of stories is a large part of what makes us human. As I cover in my teachings, […]
How Real Estate Agents Can Leverage The Media
There is no question that PR or news stories about our company, ourselves as agents or our listings is one of the most powerful marketing avenues we have available to us. You can be sure that when you see an article about any of the above it was not the result of an accident. Getting […]
How To Compete With a Top Real Estate Agent
This month I am revisiting some of my most popular videos about Luxury Real Estate. This week we are going to talk about the competition. I often get the question from agents, “How do I break into the Luxury Market when there is a strong competitor who dominates the market already?” If there is a […]
Understanding the Expectations of Luxury Clients
It’s been a busy few weeks with the launch of Luxury Agent Academy! While working on one of the modules, I was reminded of a video we did last year about the mindset of the Luxury client. Today, we’re going revisit this topic because it’s an important one. In this video, I list seven things […]
