Pre-Listing & Listing Procedures for the Luxury Real Estate Market
This week, we begin a series on improving and fine-tuning our listing presentations. Now, I could jump right in and give you the scoop but it would not be as effective and your results would not be as great without building a foundation first. In this week’s video, I am going to challenge you to […]
On Giving 100%
It’s the last day of vacation and temps are in the high 80s. I hear there have been snow flurries at home — I am not looking forward to returning! More than just the vacation, it’s been an interesting time. I recently received a somewhat curt email from a subscriber, in which they pointed out […]
The Only Question to Ask to Determine a Seller’s Motivation
First of all, thank you for the heartfelt and encouraging emails that many of you sent last week after I related the story of the sellers who “used” me to keep their friend, neighbor and agent honest. As I discussed ways of preventing this from happening to you, and some of the dialogue that can […]
How to Pre-Qualify Luxury Sellers
As I sat by the pool earlier this year, I found my thoughts drifting back to a situation that occurred, not too long before, where I found myself moving heaven and earth to accommodate an out of town seller by meeting at their home. My goal was to deliver my usual stellar pre-listing procedure […]
Postcard Marketing for Luxury Real Estate
Some of the most often overlooked marketing tools are Postcards. Yes, even (or especially, as the case may be) in Luxury Real Estate. Just as with business cards and newsletters, the topic seems so basic. But, properly done, postcards can: Bring value Add value Inform Differentiate you and your brand Indeed… There is no more effective […]
5 Places to Find High Net Worth Individuals
Are you looking for ways to find and interact with the High Net Worth Individuals (HNWI’s) in your market? Today’s video uses a fishing metaphor as I discuss “trolling” for HNWI’s. Where to they congregate? With whom do they congregate? How do you, as a Luxury Agent, find these venues, blend in, and add value? Finding […]
