The Luxury Buyer Profile Story
I can imagine that by now, you are sick of my relentless two questions: “How many listings do you need to get to one sale?” and “What is the Pending to New Listing Ratio for both you and your market?” They are important questions, because knowing these numbers is the key to gauging the effectiveness of your listing process. The cornerstone […]
What is Your Luxury Real Estate Vision?
I just finished a great book, The Rockefeller Habits. You should check it out. I read it after finishing the biography of John D. Rockefeller. The book mentions the importance of a focus on one simple number to power your business. Tune in to today’s video to learn the importance of this critical luxury real […]
Is Social Media Effective for Real Estate?
In today’s world, social media plays a big part in our personal and professional lives. Professionally speaking, many agents are spending their time trying to land new listings and buyers. But, their approach isn’t working. Social Media is a tool, not an endless supply of clients lining up to work with you. And, this is […]
The Importance of Market & Value in Luxury Real Estate
We’ve been talking a lot lately about knowing your industry and understanding the numbers that play a huge part in the day-to-day operations of your business. One of the primary reasons for this is that having a strong grasp on the data helps position you as an expert in your field. In the luxury real […]
How Many Listings Do You Need to Get One Sale?
In our most recent two videos, we’ve covered: Checklists for the pre-listing process and for bringing a listing to market How we can measure the current state of the market by looking at the ratio of pending listings to new listings Today’s post will look at one additional ratio that answers the following question: “How […]
The Ratio of Your Pending Listings to New Listings and Why It Matters
As we work to create a “bullet proof” listing presentation, we need to keep in mind the one ratio that provides the clearest insight as to the state of your market. There are many statistics and numbers used to measure the health of the real estate market. There is one statistic, however, that gives the […]
