Luxury Agents Never Give Up
I’m still here in my bike garage. I’m thinking about what I learned from this year’s Tour de France and how I can apply it to Luxury Real Estate. In today’s video, I will talk about never giving up. Racers in the Tour sometimes suffer terrible injuries from the crashes that can occur during the […]
Luxury Agents Never Coast
I am in my bike garage, lamenting the end of this year’s Tour de France. Along with long hot days and blueberries, it’s my favorite part of summer. I hate that it is over. In today’s video, I will talk about the concept of “coasting.” You know, when you’re heading downhill like a Tour racer… […]
4 Keys to Unique Selling Propositions in Luxury Real Estate
Now we have a rock solid outline, or backbone if you wish, for a bulletproof listing presentation. We’ve created Unique Selling Propositions around each of the seven areas of expertise that I’ve shared with you. Many agents ask how to get Unique Selling Propositions that are specific to them. Click To Tweet In today’s video I will talk […]
2 More Areas of Luxury Expertise
There are five areas of expertise that we discussed last week, the ones that are the cornerstone of your listing presentation, and they’re extremely powerful. If you have all five, you are well on your way to competing as a luxury real estate specialist. So now that you’ve nailed these five, we need to add […]
5 Areas of Luxury Real Estate Expertise
Last week we talked about five elements of packaging to make your listing presentation look as great as it can and convey the value and importance of a fine diamond presented at Tiffany’s. This week, I want refresh your memory about the five areas of expertise that should become the backbone of your listing presentation. There […]
5 Luxury Presentation Packaging Tips
As we work to improve our listing presentations, I begin today with the end in mind: How is your presentation packaged? A loose pile of papers with MLS printouts or a clear office supply store binder does not cut it in Luxury Real Estate. Treat your Luxury Real Estate presentation like a jeweler would a […]
