Do You Need to Coach Your Sellers?
Sometimes, your communication with a seller will border on coaching them. You can only tell some sellers so much, especially after a property has been on the market for several months. Hitting them directly with price reduction dialogs can be tough sometimes as they become dug in. An alternative is “Future Coaching.” In this […]
13 Topics to Connect With Your Sellers
In a previous post, I mentioned the importance of communication with your clients, especially when it comes to keeping your listings. I also gave you some great ideas and topics to consider. Now, you may be thinking that the thought of potentially needing fifty two topics to discuss over a listing period can be daunting. While there are fifty […]
More on Keeping Your Luxury Listings
As our series on keeping luxury listings unfolds, I will share with you how the directions on my shampoo bottle inspired me to create a plan for staying in contact with my sellers. I always got a kick out of the “lather, rinse, repeat” mantra printed on the back of virtually every shampoo container. I’m […]
How to Keep Your Luxury Listings
Over the past five sessions, we have covered many ideas and techniques that can make us better negotiators. As a result, you should now have a listing, or two, or three or more. Now, you actually need to keep your listing until it sells. In many parts of the country, where listings can sell in a […]
How to Quantify Your Luxury USPs
Over the past five sessions, we have covered many ideas and techniques that can make us better negotiators. Often, the toughest negotiation involves our marketing fee. It is also the most stressful kind of negotiation for most agents. What if you could head this drama off “at the pass?” I have another technique, covered in […]
3 Key Rules for Negotiating in Luxury Real Estate
As we approach the end of our series on negotiation, I’m going to share three important negotiation rules in today’s video. I can’t stress enough how important these three rules are and I’ll go as far as to say that my third rule will change your life and your negotiations if you can learn, internalize […]
