Why the Flag Has 9 Folds
During this Memorial Day week, I thought I would take a break from my regular content and talk about the day and our American Flag. More specifically, because many wonder about the proper way to fold the flag, I thought I would review the symbolism of the nine folds. Please understand, there are other videos […]
Video Marketing for Luxury Real Estate
Our final video in this series on personal marketing deals with….video! I saved the best until last. Are you the same? Among other items, I will cover Six Video Tips for the Luxury Real Estate Specialist. They include: Great (viral) Content Capitalize on Inspirational Discontent Dynamic Delivery Enticing Invitation (otherwise known as the hook) Opinion […]
The Truth About Social Media
Social media is all the rage. Many agents devote untold hours waiting for buyers and sellers to pop out of their computer screens. I am told that it can happen but… I will remind you that as with PR, consistency is a critical part of a social media campaign. Tune in to today’s video where I talk […]
Leveraging PR in Luxury Real Estate
Public Relations (PR), is THE best form of personal marketing there is. It is a third party endorsement from the media. It simply does not get any better. Great credibility and potentially tremendous reach are the key benefits of PR. Think about what an article in the Wall Street Journal that quotes you could do […]
4 Levels of Luxury Real Estate Networking
Today, we continue our discussion on agent marketing and promotion with part 2 of Networking. Let’s cover the four levels of luxury networking: 1. Casual contact, i.e. Chambers of Commerce events and mixers 2. Knowledge networking i.e. company or Realtor events 3. Strong networking such as a private club event or high-end charity event 4. Online […]
How Effective is Your Networking?
Our next topic for discussion under agent marketing and promotion is networking. It’s so important that I have broken it down into two parts, the first one today and the follow-up will come next week. How do I know this is so important? Well, 94% of all business people think that networking is critical to their business. […]
