Luxury Real Estate Photography
Let’s talk a bit about luxury real estate photography, one of my favorite topics. First of all, photos matter. I still see signs of people using their cell phones to shoot their listings in the million-dollar price range. Unbelievable. Do not do that. Everybody is online now, and there is hardly any more print advertising. […]
Is Paranoia the Key to Success in Luxury Real Estate?
Is paranoia the key to success in luxury real estate? That is a great question. As Andy Grove said in his famous book, Only the Paranoid Survive, I am very paranoid. Three things to remember about paranoia. 1. Am I good enough? People in the high end want to deal with experts. Are you enough of an […]
What Rising Interest Rates Mean For Luxury Real Estate
Have you noticed? Interest rates are rising, and there are only signs that they are going to continue going up. People always ask me, “what does this mean for real estate in general? What does this mean for luxury real estate specifically?”
High-Impact Marketing Ideas – Part Five
Welcome to the fifth and final part of the marketing ideas series I have put together for you to help you start planning your 2023 marketing. Winter weather is here for many of us and we are close to the end of 2022. Today features Part 5 of my 25 easy-to-implement, low-cost, and high-impact marketing […]
High-Impact Marketing Ideas – Part Four
Another week, another five easy-to-implement, low-cost, and high-impact marketing ideas for you to try in 2023.
High-Impact Marketing Ideas – Part Three
Another week, another five marketing ideas to add to your list. This week we go through numbers 10-15 of the 25 high-impact, low-cost marketing ideas for luxury real estate.
