The Sales Comparison Grid
Has a high end seller ever said, “Those comparable are not like mine ” or “it’s not as well-located as mine ” when you present your CMA? Hello luxury agents. This week we are going to talk about the sales comparison grid. The sales comparison grid allows us to make and demonstrate adjustments to the […]
The Listing Evaluation Form
Hello luxury agents. This week we are going to talk about another one of my forms, the Listing Evaluation Form. I think it’s Mike Ferry who said that a great listing will solve almost any problem we have in life or in our real estate business. The Listing Evaluation Form can help make all listings […]
The Location Matrix
Hello luxury real estate agents. In my continuing series designed to help agents understand how the spreadsheets work that come with my book Selling Luxury Homes with less text and more video, I am going to discuss the location adjustment matrix in this blog. In this week’s video, I demonstrate how to use the matrix […]
Leveraging Your Sphere Of Influence
Hello Luxury Real Estate Agents, I am doing something a little different this week with my blog: more video and less text. Questions still come in from agents about how the spreadsheets work that come with my book “Selling Luxury Homes”. This week we are going to talk about the Sphere of Influence Certificate. Depending […]
A Tale Of Two Houses
In a challenging market, agents strive to do all possible to make their listings stand out. “Staging” is the catch word of the day. I made a video for potential sellers and feature it on my agent site, www.JackCottonRealtor.com I have included it in this week’s message because I think it is important to remain […]
How Far Will You Go For The Perfect Listing Picture?
When it comes to the adage “a picture’s worth a thousand words,” Luxury Home Experts change it to “a picture can be worth a million words.” When presenting a luxury listing, you want more than one picture. You also want the right photos, shot in the right way, by the right person: an experienced pro […]
