Seven Ways To Maintain Loyalty of High Net Worth Individuals
Let’s talk about seven ways to maintain the loyalty of high net worth individuals, HNWI’s. 1. Demonstrate to the client what you can do as opposed to talking about your services. For example, create marketing materials in advance of an appointment to show what you can do even before you have a listing. HNWI’s are […]
Rules For Interacting With Luxury Real Estate Clients
Today we are going to talk about interacting and socializing with affluent people. Some rules and so on to keep in mind. 1. Begin by making a plan of action for attending events starting with basic research. Is it social or business? What is the dress code? Personally, I don’t mind being overdressed for an […]
Groups To Join For Luxury Homes
Let’s talk about meeting the affluent people in your market. There are certain groups and organizations that attract wealthy members: art associations, historic groups, theater groups, conservation groups, hospital organizations to name just a few. So how do we find, select and join the right groups and organizations to interact with wealthy people in our […]
Luxury Real Estate Defined
I would like to talk about the definition of luxury. There are seven facets that make up the definition luxury. Here we go: 1. Luxury meets then exceeds the needs and expectations of the client. Luxury is always a surprise and delight. Think about any luxury product you have bought or visited in a store, […]
Seven Things Luxury Clients DO Want (Part II)
Last week, we began a discussion of seven things that luxury home buyers and sellers want. Today, we’re going to cover items 4 through 7. By way of review, understand that people in the high end want you to respect the level of success they achieved. They expect the same level of service in their […]
Seven Things Luxury Clients DO Want
Last time, we talked about seven things that luxury home buyers don’t want. Today and next time, we’re going to talk about 7 things that they do want. This is Part I. People in the high end want to be respected and honored for the level of success they have achieved. Surprisingly, a lot of […]
