Coaching Your Sellers
What does it mean to focus on coaching your sellers?
Sometimes, your communication with a seller will border on coaching them.
It’s not always easy to have a conversation with them about reducing the price of their home when it has been on the market for several months. However, there is an alternative approach to this, called future coaching.
What is future coaching?
This is a concept to act carefully and word questions that cause the seller to break their belief pattern about their home and the market. After the pattern is broken and you start answering their questions, they should come around and see the market as it really is and suggest that the time is right to re-position the price.
This approach can be helpful when a seller resists reducing the price. By asking questions that make them think about their home in a new light, you can help them become more objective about its value.By asking questions that make the seller think about their home in a new light, you can help them become more objective about its value. Click To Tweet
Of course, it’s essential to approach this strategy with care. You don’t want to alienate the seller or come across as pushy. Instead, it would help if you strived to create an informative, helpful dialogue rather than a confrontational one.
Watch the video below to learn more about coaching your sellers.