I am a Cape Cod boy, so I have a special place in my heart for lobsters…and not just for dinner.
But what do lobsters and improving your real estate business have to do with each other?
Let me start by emphasizing the importance of understanding and tracking numbers in life and business, similar to lobsters’ growth and survival rate. The North American lobster can teach you a lot about life and business, especially when talking about numbers. Just like how a significant number of lobster eggs are needed to produce the three lobsters that make it to the dinner table, in business, one must have a clear understanding of the conversion rates from leads to appointments, appointments to listings, and listings to sales.
While you’re not a lobster, you still need to know your numbers to know how many leads you need to get one appointment, how many appointments you need to get one listing, and how many listings you need to get one sale. This will allow you to set realistic goals, track progress, and make necessary adjustments to improve your real estate business. In short, the speaker is using the example of lobsters to highlight the significance of being mindful and knowledgeable of numbers in making informed decisions.
Discover effective tactics to boost your business by watching the video below.
Until next time, make it a great week.