How To Keep Your Listings

Posted by on Aug 3, 2020 | 2 Comments

Last week, we talked about communicating with sellers.

Sell listings through communication.

There are parts of the country where the market can include houses worth up to 10 million dollars or more, but the properties have stayed on the market for long periods. I have heard from a seller who has had their eight-figure property on the market for 12 years! In these types of situations, the best way to keep your luxury listings long enough for the property to actually sell is through communication.

Confirmation forms.

One of the best ways to communicate with your clients about listings is through a show slip or confirmation form. I fill them out every time I do a showing, but I also use them for any kind of marketing that takes place for the property. For example, if the client and I bring up the topic of a particular listing during an office meeting, I will fill out a marketing confirmation form and send it to the seller.

Have a system in place.

Our team also has systems in place to answer questions sellers may have such as, “How many times have you shown the property?” That way, we have proof about what needs to be changed when we’ve had 50 showings in the past year and no one’s wanted to buy the seller’s property.

#Communication is the key to keeping the listing. Click To Tweet

Leave a comment below and tell me – what system do you have in place and does your system involve a confirmation form?

Luxury Market Preparation Guide

Two Things To Do When Communicating With Sellers

July 27, 2020

Improve Your Negotiating Skills

August 10, 2020


  1. Tom Gavin

    HI Jack
    Weekly communication is a minimum requirement. Often daily communication. I ‘ask’ and answer the question “what’s next” in a determined effort to move the listing-to-offer-to-contract-to-close down the field.
    My blogs (I call them Communiques), hand written notes, bomb bomb videos, make me stand out or seem to from rather mediocre competition (if I do say so)
    Great article Jack. Thank you.
    Tom Gavin.
    Belair Md

    • Jack Cotton

      Thank you, Tom. I appreciate you sharing your thoughts.


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