We are on step five of our seven-part series on How to Break Into Luxury Real Estate and today, we will be talking about overcoming The Big “O.”The Big “O” is what keeps people on the sidelines of the Luxury Real Estate business. Click To Tweet
People are so petrified of The Big “O” and it stresses agents out before an appointment and often during one too. Sometimes, they don’t even make an appointment because they’re so afraid of The Big “O.”
Sellers will often ask you:
- How many million dollar homes have you listed?
- How many million dollar homes have you sold?
- How many homes have you sold in my location? How many homes have you sold in my neighborhood?
I’ve been here in this market for four decades. If I go to a new market elsewhere, I’m subject to The Big “O.”
The key is to make your mark on the listing and sale of the property. As a matter of fact, don’t take one more listing for a million dollars or more until you have an accepted offer on your house. What I found is that most rich people, especially the self-made ones, will see a little bit of them in you when you take this approach.
Enjoy the video. As always, I appreciate your questions and comments.