Should You Hold Open Houses for Luxury Homes?
Each week, I get questions about the effectiveness of open houses in the high end. Looking for just about any excuse for a road trip, I headed out with my camera to visit some open houses. We will take a short drive in today’s video and outline the open house topics I will cover in […]
Are You Just Coasting in the Luxury Market?
I am still hanging around in my bike garage, lamenting the end of this year’s Tour de France. Last time, I talked about the question I imagine that racers ask themselves throughout the stages of the race. I also mentioned how I use a version of that question all throughout my day. In today’s video, […]
Did Staging Make the Difference? – A Tale of Two Houses Part 2
Have you ever received a compliment from someone and had the feeling that it was not sincere or heart-felt? In the second of series of four videos dealing with staging vs. market preparation, I will divulge the lesson from the Tale of Two Houses: Houses sell faster when then appear loved. Like an insincere compliment, […]
A Tale of Two Houses
There was quite a stir on Facebook and Twitter a week or so ago regarding a comment I made about staging. While I did clarify, I thought that further discussion was in order. In the series of four videos beginning today, I will compare and contrast Staging and Market Preparation. There are some real differences. […]
7 Steps to Pricing Luxury Real Estate
How do you price your Luxury Listings? DO you use a CMA? Tell me about it in the comments below. Do you spin the Luxury Pricing Dial? Tell me about that! This week’s video covers 7 Steps to Pricing Luxury Real Estate. As with last week’s video, the middle part will actually appear on my […]
Why You Should Show Your Own Luxury Listings
Do you show your own Luxury Real Estate Listings? We all hear about the importance of delegation… how far do you take it? This week’s video covers 7 Reasons I Show My Own Luxury Real Estate Listings. As with last week’s video, the middle part will actually appear on my agent website, www.JackCottonRealtor.com. Here is […]
