Seven Things Luxury Clients DO Want (Part II)
Last week, we began a discussion of seven things that luxury home buyers and sellers want. Today, we’re going to cover items 4 through 7. By way of review, understand that people in the high end want you to respect the level of success they achieved. They expect the same level of service in their […]
Seven Things Luxury Clients DO Want
Last time, we talked about seven things that luxury home buyers don’t want. Today and next time, we’re going to talk about 7 things that they do want. This is Part I. People in the high end want to be respected and honored for the level of success they have achieved. Surprisingly, a lot of […]
Seven Things Luxury Clients Don’t Like
Today, we’re going to discuss seven things that will totally turn off luxury home buyers and sellers. I know we shouldn’t deal in the negative, but it’s important to recognize these mistakes so we don’t make them. Next time, we’ll talk about what they DO want. Seven Things Luxury Clients Don’t Like Poor Service. In […]
Luxury Real Estate Pricing Benchmarks
We all know that luxury homes can be difficult to price. Luxury homes can be unique, different and one of a kind. Using pricing benchmarks can make it a little easier. A benchmark is a baseline derived from an element of comparison. Using a baseline affords us a method to compare a luxury property to […]
The Right Way to Get Started in Luxury Real Estate (Part lll)
We’re finishing our discussion this week about how to make a beachhead in your luxury market; especially when you’re competing with somebody who’s has a firm grip on the high-end market. Last week, we talked about finding a “maverick” and before that, we talked about the need to get known in our marketplace. Here are […]
The Right Way to Get Started in Luxury Real Estate (Part ll)
We’re continuing our discussion today about how to make a beachhead in your luxury market, especially when there’s a strong player that you’re trying to compete with. We’ve talked about all the things that are necessary to break in to the luxury market like understating the characteristics of the four categories of wealthy people and […]
