Leveraging Your Sphere Of Influence
Hello Luxury Real Estate Agents, I am doing something a little different this week with my blog: more video and less text. Questions still come in from agents about how the spreadsheets work that come with my book “Selling Luxury Homes”. This week we are going to talk about the Sphere of Influence Certificate. Depending […]
A Tale Of Two Houses
In a challenging market, agents strive to do all possible to make their listings stand out. “Staging” is the catch word of the day. I made a video for potential sellers and feature it on my agent site, www.JackCottonRealtor.com I have included it in this week’s message because I think it is important to remain […]
How Far Will You Go For The Perfect Listing Picture?
When it comes to the adage “a picture’s worth a thousand words,” Luxury Home Experts change it to “a picture can be worth a million words.” When presenting a luxury listing, you want more than one picture. You also want the right photos, shot in the right way, by the right person: an experienced pro […]
Rules For Interacting With Luxury Real Estate Clients
Today we are going to talk about interacting and socializing with affluent people. Some rules and so on to keep in mind. 1. Begin by making a plan of action for attending events starting with basic research. Is it social or business? What is the dress code? Personally, I don’t mind being overdressed for an […]
Groups To Join For Luxury Homes
Let’s talk about meeting the affluent people in your market. There are certain groups and organizations that attract wealthy members: art associations, historic groups, theater groups, conservation groups, hospital organizations to name just a few. So how do we find, select and join the right groups and organizations to interact with wealthy people in our […]
Luxury Real Estate Defined
I would like to talk about the definition of luxury. There are seven facets that make up the definition luxury. Here we go: 1. Luxury meets then exceeds the needs and expectations of the client. Luxury is always a surprise and delight. Think about any luxury product you have bought or visited in a store, […]
