The Truth About Social Media
Social media is all the rage. Many agents devote untold hours waiting for buyers and sellers to pop out of their computer screens. I am told that it can happen but… I will remind you that as with PR, consistency is a critical part of a social media campaign. Tune in to today’s video where I talk […]
Leveraging PR in Luxury Real Estate
Public Relations (PR), is THE best form of personal marketing there is. It is a third party endorsement from the media. It simply does not get any better. Great credibility and potentially tremendous reach are the key benefits of PR. Think about what an article in the Wall Street Journal that quotes you could do […]
4 Levels of Luxury Real Estate Networking
Today, we continue our discussion on agent marketing and promotion with part 2 of Networking. Let’s cover the four levels of luxury networking: 1. Casual contact, i.e. Chambers of Commerce events and mixers 2. Knowledge networking i.e. company or Realtor events 3. Strong networking such as a private club event or high-end charity event 4. Online […]
How Effective is Your Networking?
Our next topic for discussion under agent marketing and promotion is networking. It’s so important that I have broken it down into two parts, the first one today and the follow-up will come next week. How do I know this is so important? Well, 94% of all business people think that networking is critical to their business. […]
Leveraging Postcards in Luxury Real Estate
Postcards are easy to overlook in the discussion of personal promotion because like business cards and newsletters, the topic seems so basic. Properly done however, postcards can: Bring value Add value Differentiate you and your brand Inform Tease your whitepapers and reports In today’s video, I will discuss postcards and even give some examples from […]
Are You Using This Fundamental Marketing Piece?
Your newsletter can be and should be the foundation of your personal marketing plan. Like business cards, we can assume they are too basic to spend a lot of time on. Nothing could be further from the truth. Watch today’s video, we will discuss how your newsletter can bring value to luxury clients, convey your […]
