Be S.M.A.R.T. About Your Business Plans
I remember my elders telling me how fast time would go as I got older, but this is amazing. The end of the year approaches at a blazing-fast pace and it’s time to begin the process of planning for next year. Today’s video begins with a discussion of goal setting: What it is, why it […]
Why You Should Coach Your Sellers
Sometimes, your communication with a seller will border on coaching them. You can only tell some sellers so much, especially after a property has been on the market for several months. Hitting them directly with price reduction dialogs can be tough sometimes as they become dug-in. An alternative is future coaching. In this week’s video, […]
Taking Advantage Of The Holidays
Even with all the great ideas and topics I gave you last week, the thought of potentially needing fifty-two topics to discuss over a listing period can be daunting. This is where holidays become valuable. There are fifty-two weeks in a year, but remember thirteen of them have holidays. Those holidays amount to thirteen built-in […]
What To Do When There’s Nothing To Say
As our series on keeping your luxury listings unfolds, I will share with you how the directions on my shampoo bottle inspired me to create a plan for staying in contact with my sellers. I always got a kick out of the “lather, rinse, repeat” mantra printed on the back of shampoo bottles. This week, […]
Keeping Your Luxury Listings
Over the past five sessions, we have covered a lot of ideas and techniques that can make us better negotiators. As a result, you should now have a listing or two, or three, or even more. Now you need to keep your listing(s) until it sells. This isn’t a big deal in many parts of […]
How to Quantify Your Luxury USPs
Over the past few sessions, we have covered a lot of ideas and techniques that can make us better negotiators. It is also the most stressful negotiation for most agents. What if you could head this drama off “at the pass?” I have another technique, covered in today’s video that could make commission negotiation unnecessary: […]
