How to Quantify Your Luxury USPs
Over the past few sessions, we have covered a lot of ideas and techniques that can make us better negotiators.
Often, the toughest negotiation involves our marketing fee. Click To TweetIt is also the most stressful negotiation for most agents. What if you could head this drama off “at the pass?” I have another technique, covered in today’s video that could make commission negotiation unnecessary: Quantify Your Luxury USPs.
First of all, you have to have USPs. Search my site for other videos on how to develop your own.
The goal is to have three to five USPs that are different, better and bring more value to your seller clients.
Here are some examples:
1. Market Preparation Checklist
2. Obsessive Photography
3. Obsessive Copywriting
4. Accompany All Showings
5. Negotiation Skills
I will cover these in greater detail in today’s video and show you how to put an actual dollar value on each of these USPs. I will include dialogs from my own presentation with examples of how I use them.
Until next time, make it a great week!
Also check out www.ATaleofTwoHouses.com for your chance to co-brand with me.
