The Real Value of Postcards
Many of us think of postcards as mementos that we buy on vacation, but did you know that you can use them to market your Luxury Real Estate business? Postcards, in general, are small, visually appealing, and easy to use to convey a message to your clients. Just like with your newsletters and business cards, it’s […]
Why You Need Newsletters
I think that newsletters are one of the most important parts of your personal brand. They allow you to convey your expertise and value to your clients and potential clients in a way that lets them see how great you are. Today, we’ll be talking about what information you should be sending in your newsletters […]
Are Business Cards Still Useful?
As we continue our series on marketing your Luxury Real Estate Agent brand, I want to talk about your business cards. People always hand me their business cards while I’m travelling around the country and during my seminars. When I get back home and go through them all, I’m amazed at some of the stuff I […]
Conveying Your Luxury Agent Brand
What do people think of you when they hear your name and you’re not around? That is your brand and how you convey it to others is critical to your success in Luxury Real Estate. Today, we’ll be starting a 7-part series on personal marketing for the Luxury Real Estate Specialist. The goal of your brand […]
This Will Protect Your Realtor Fee
For the final part in our series on market preparation vs. staging, I want to talk about your real estate fee and what you need to do to protect it. Not only can your checklist differentiate you from your competition, but you can also quantify on the value it brings to your sellers. That difference […]
Market Preparation Checklist Essentials
We’ve talked about having a market preparation checklist and why Luxury Real Estate agents should have one. Today, we’ll be talking about what you should put on your checklist. If you don’t know what you should put on your checklist, take a look at your own house and write down the things you notice. This […]
