White Gloves as a Listing Presentation?
Last week, we examined the various definitions of branding and touched on the importance of fulfilling your brand’s promise to the marketplace. This week, I would like to share with you a personal story that exemplified “the promise of branding.” It was a profound shopping experience that, indeed, reminded me of the power of […]
Is Your Brand Keeping Its Promise?
Over the next few weeks, we will be exploring branding as it relates to luxury real estate. This is a particular area that all luxury agents can revisit and improve during these challenging times.
4 Marketing Tips for These Times
To conclude our high-impact, low-cost marketing series that will help your business during these uncertain times, I will be exploring the importance of marketing budgets, mastermind groups, the press, and testimonials.
How You Should Market Yourself
As we continue our marketing series to make the most of your listings, let’s explore how you should be marketing yourself to buyers and sellers. While high-impact, low-cost marketing ideas will help your business, the impressions and connections you personally make as a realtor are just as important.
My Top Five Marketing Ideas
We’ve previously spoken about ways to improve your negotiation skills and how to make the most of your listings. Now, let’s talk about marketing ideas. I’m going to share with you my top five marketing idea recommendations, and the best way to implement them into your business plan.
Quantify Your Unique Selling Propositions
Let’s talk about Luxury Unique Selling Propositions (USPs) and appraising them. USP’s will provide you more leverage in your negotiations. To give you an idea of what a USP could be, let me talk about the ones that I use on a daily basis.
