Why Staging Doesn’t Sell in Luxury Real Estate
For those of you that have known me for some time, you know that I’m not a fan of staging. The reasoning lies in the concept of being real and authentic. While speaking with Brian Loebker, we examined why, in my opinion, I don’t recommend staging when it comes to Luxury Real Estate.
Video Storytelling and Luxury Real Estate
With any marketing endeavor, strategy and execution play a vital role in achieving a successful return on investment. Video marketing is no different. Video marketing in Luxury Real Estate can be incredibly powerful and effective – if executed properly. As I shared with Brian Loebker, real estate professional from Sarasota, Florida, I was resistant […]
How Demographics Can Turbo Charge Luxury Marketing
Are you marketing simply to market or do you have a well-defined marketing strategy? No matter how amazing a steak is, if you try to sell it to a vegetarian, you’re wasting your money. Which demographic is the most active in today’s luxury marketplace? Is it baby boomers? Parents of baby boomers? Millennials? More […]
Humanness: The New Luxury
“Nobody cares how much you know until they know how much you care.” – Teddy Roosevelt Relationships and businesses are built with trust. When people know how much you care, you have begun building the foundations of trust-based relationships. I want to share with you a timeless marketing tip that I spoke about with […]
New Luxury Agents: Money Is Not Always the Bottom Line
“If you want to feel rich, just count the things you have that money can’t buy.” – Zig Ziglar I recently did an interview with Brian Loebker, real estate professional from Sarasota, Florida. We talked about a misconception that rookie Luxury Real Estate agents often have regarding what motivates a seller to go with […]
What Is a Value-Conscious Market?
I recently had the pleasure of being interviewed by real estate professional, Brian Loebker, from the Sarasota, Florida region. In this video, we talk about luxury real estate trends and the value-conscious market that we are currently in. If you’re a luxury real estate agent, you need to be aware of how real estate market […]
