Marketing Yourself in Luxury Real Estate
From bus benches to name tags, Realtors® continually search for the holy grail of personal marketing. As with most aspects of the business, there is no magic bullet. In this series, we will start with an overview of the process from the concept of branding to a deep dive into personal marketing over the coming […]
Protecting Your Luxury Real Estate Fee
Congratulations! If you have followed the advice in this video series you should be nearly finished with your own Market Preparation Checklist. I know you see the value of this marketing piece, but today, I want to teach you how it can help protect your luxury real estate fee. My own checklist is the result […]
Creating Your Own Market Preparation Checklist
We have discussed the importance and value of having market preparation expertise. Today, that’s exactly what I’m going to walk you through. Where to begin? Begin with a house… any house, even your own house. Drive up to it and before even getting out of the car look at the house and note its presence. […]
How to Convey Your Expertise
What is your expertise? Stagers certainly have theirs, I am sure they “fix” lots of houses and agents depending on their expertise. What is to stop another agent from bringing a stager through a potential listing? How long will you maintain this as a point of difference if you depend on someone else? To be […]
Is Staging Really The Way to Go?
This week begins a series on how to create YOUR OWN market preparation checklist. Here is what we will cover: Stagers and Commoditization. What a Stager Does and Does NOT Do. How to set Yourself Apart with Market Preparation Expertise. How to Create Your Own Checklist. Market Preparation as the Cornerstone of YOUR Marketing Plan. […]
Making a Difference in Luxury Real Estate
Today, as I finish our series on Lessons from Moose, I can feel the emotions coming to the surface. The lessons we cover today deal with making a difference and how to deal with never knowing when it’s the last goodbye. Moose definitely made a difference in the lives of my family members…we discuss them […]
