Don’t Fear the Stretch We all know goals are important for success. Yet, in the hustle and bustle of real estate, goal-setting often gets pushed aside. We might even have a business plan but lack clear objectives to drive us forward. So, what’s holding us back? Why We Avoid Goals Many of us intellectually understand […]

Keeping Them Informed (Even When There’s No News) As a real estate agent, you know the importance of communication. But what do you do when there haven’t been any showings or updates on a property? Silence can feel awkward, and you might worry you’re bugging your sellers. Fear not! Here are some strategies to keep […]

Myth Busted There’s a misconception holding many talented individuals back from thriving in the world of luxury real estate: the belief that success is reserved for the born-rich and well-connected. Let me assure you, that’s simply not true. From the Ground Up: My Journey to Luxury Real Estate I wasn’t born into affluence or a […]

Beyond SWOT We all know the classic SWOT analysis: Strengths, Weaknesses, Opportunities, and Threats. It’s a great tool for strategic planning, but when it comes to understanding the competition, I find a slightly different approach that is even more insightful: The SWET Analysis. SWET stands for: Strengths: This remains the same as in a SWOT […]

 Have you ever felt outgunned in a negotiation? Maybe you lacked the experience or connections to feel like you were on equal footing. In the world of luxury real estate, this feeling can be amplified. Today, I’m sharing 3 key negotiation rules I’ve learned that can make or break your success in luxury real […]

 Be the Go-To Agent In the competitive world of real estate, standing out from the crowd is key. This week’s blog post focuses on a powerful tool that can make all the difference: over-communication. Taking the Initiative: Building Relationships Victoria, a successful agent, emphasizes the importance of regular client contact. It’s not just about […]

Elevate your luxury real estate Business with Luxury Real Estate Unplugged—your gateway to success in 2024 and beyond.

Click the button below to email Jack your questions or concerns.

© 2024 Jack Cotton. All Rights Reserved

A Free Gift from Jack

Go from Agent to “Luxury Real Estate Specialist” with 3 free resources