Beyond SWOT We all know the classic SWOT analysis: Strengths, Weaknesses, Opportunities, and Threats. It’s a great tool for strategic planning, but when it comes to understanding the competition, I find a slightly different approach that is even more insightful: The SWET Analysis. SWET stands for: Strengths: This remains the same as in a SWOT […]

 Have you ever felt outgunned in a negotiation? Maybe you lacked the experience or connections to feel like you were on equal footing. In the world of luxury real estate, this feeling can be amplified. Today, I’m sharing 3 key negotiation rules I’ve learned that can make or break your success in luxury real […]

 Be the Go-To Agent In the competitive world of real estate, standing out from the crowd is key. This week’s blog post focuses on a powerful tool that can make all the difference: over-communication. Taking the Initiative: Building Relationships Victoria, a successful agent, emphasizes the importance of regular client contact. It’s not just about […]

Your Guide to Success So you’ve set your sights on becoming a luxury real estate agent – congratulations! It’s a challenging yet rewarding career path, but you can establish yourself in this competitive market with the right approach. Here are some essential tips to get you started: Become a Market Master Before you can excel, […]

 Build Trust & Thrive in Uncertain Times Let’s face it, the world can feel a little shaky right now. Fear and uncertainty are swirling everywhere, and that includes the real estate market. But here’s the good news: as agents, you have the power to be a beacon of stability and knowledge for your clients […]

Building Relationships for Success Have you ever heard the saying, “It’s not what you know, it’s who you know?” In the business world, there’s a lot of truth to that. Networking is all about building relationships with others in your field, and those connections can open doors to new opportunities, knowledge, and collaborations. This week, […]

Elevate your luxury real estate Business with Luxury Real Estate Unplugged—your gateway to success in 2024 and beyond.

Click the button below to email Jack your questions or concerns.

© 2024 Jack Cotton. All Rights Reserved

A Free Gift from Jack

Go from Agent to “Luxury Real Estate Specialist” with 3 free resources