2 More Areas of Luxury Expertise
There are five areas of expertise that we discussed last week, the ones that are the cornerstone of your listing presentation, and they’re extremely powerful. If you have all five, you are well on your way to competing as a luxury real estate specialist. So now that you’ve nailed these five, we need to add […]
5 Areas of Luxury Real Estate Expertise
Last week we talked about five elements of packaging to make your listing presentation look as great as it can and convey the value and importance of a fine diamond presented at Tiffany’s. This week, I want refresh your memory about the five areas of expertise that should become the backbone of your listing presentation. There […]
5 Luxury Presentation Packaging Tips
As we work to improve our listing presentations, I begin today with the end in mind: How is your presentation packaged? A loose pile of papers with MLS printouts or a clear office supply store binder does not cut it in Luxury Real Estate. Treat your Luxury Real Estate presentation like a jeweler would a […]
The Luxury Buyer Profile Story
I can imagine that by now, you are sick of my relentless two questions: “How many listings do you need to get to one sale?” and “What is the Pending to New Listing Ratio for both you and your market?” They are important questions, because knowing these numbers is the key to gauging the effectiveness of your listing process. The cornerstone […]
What is Your Luxury Real Estate Vision?
I just finished a great book, The Rockefeller Habits. You should check it out. I read it after finishing the biography of John D. Rockefeller. The book mentions the importance of a focus on one simple number to power your business. Tune in to today’s video to learn the importance of this critical luxury real […]
Is Social Media Effective for Real Estate?
In today’s world, social media plays a big part in our personal and professional lives. Professionally speaking, many agents are spending their time trying to land new listings and buyers. But, their approach isn’t working. Social Media is a tool, not an endless supply of clients lining up to work with you. And, this is […]
