How Video Marketing Wins Listings

Posted by on May 20, 2024 | 2 Comments

Attract Buyers and Showcase Expertise

In today’s fast-paced world, buyers crave visual experiences. That’s where video marketing becomes a real estate agent’s secret weapon. 86% of potential buyers actively seek video tours for good reason. Let’s explore how to leverage video to showcase your listings and establish yourself as a market authority.

Quality Matters

Remember those clunky slideshow videos? They’re out. Today’s viewers expect professional-looking productions. Invest in good lighting, consider using a stabilizer for smooth footage, and ensure crisp audio.

Bite-Sized Videos for Busy Viewers

Attention spans are shorter than ever. Aim for videos around 3 minutes in length. This applies whether you’re showcasing a listing, offering market insights, or introducing yourself. The key is to pique interest, keep everything private. Leave them wanting more and eager to see the property in person.

Craft Compelling Content

Go beyond a simple walkthrough. Weave a narrative that connects with viewers emotionally. Highlight the unique charm of the listing, perhaps its historical significance or the vibrant neighborhood.

Position yourself as a trusted advisor by anticipating viewers’ concerns. What are their most significant pain points (commute times, school districts)? Address these concerns and showcase your expertise in solving them.

Define Your Video’s Goal

Before hitting the record, have a clear purpose in mind. Are you promoting a specific property, educating potential buyers about the market, or building brand awareness? Tailor your content to that particular objective.

Don’t Leave Them Guessing

Don’t let viewers finish your video wondering what’s next. Tell them precisely what you want them to do – attend an open house, share the video with friends, or contact you directly. Make the call to action clear and enticing.

The Future is Here

Video marketing isn’t just a trend – it’s the future of real estate marketing. Creating high-quality, engaging videos will attract more buyers, boost engagement, and solidify your position as a market leader.

So, grab your phone (or camera), unleash your creativity, and start creating videos that will take your real estate business to the next level.

If you have more questions about breaking into the luxury market, don’t hesitate to reach out or consider joining Luxury Real Estate Unplugged!

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  1. Patti

    Thank you for another great video about the important use of videos !

    My favorite videos and view of your market area were the sessions you filmed on your boat just cruising the harbor and waterways near Cape Cod ….. you were relaxed but looked professional, you were in charge and very knowledgeable. Even from my desk in the Midwest I could “feel” the cooling breeze and warm sunshine….. even imagine the smell of the salt air. That series made me ready to head east and consider buying a special vacation property. THAT is what you were selling in the video….. a call to action

    THANKS !

    • Jack Cotton

      Hi Patti, thank you for the kind words and I’m glad that you enjoy my videos! Let me know how that special vacation property goes!


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