Why Good Listing Copy Matters
How well is your listing copy written?
We spend thousands of dollars shooting amazing photos and videos. We make beautiful brochures and create unbelievable websites designed to turn lurkers into lookers.
What is the point of amazing pictures and videos and then proceeding to bore them with a dull copy?
Your copy must be compelling; uncover, craft, and convey a story for the listing. Do not use all the same cliches that everyone uses, and be sure to use real sentences.
I read copy for multi-million-dollar properties, and sometimes I read sentences that are really just lists of features. Use complete sentences that tell a real story. No abbreviations, maybe in an MLS, but no abbreviations, and no mixing of numbers and words like “walk to the beach” with the number “2” in there.
Everything you do, from photography to video to the text, and the copy you write, has to reflect the quality of your home and the quality of the service you provide to your clients Click To TweetIn conclusion, everything you do, from photography to video to the text, and the copy you write, has to reflect the quality of your home and the quality of the service you provide to your clients.
People will judge you and your home by the copy.
Make it a great week.
