Last time we talked about communicating with your sellers.
Real estate is a long-term game and so are the relationships you develop with your clients and prospects. Maintaining that communication is crucial.
Here’s how I always find something to say:
Sharing news articles about events occurring in the real estate marketplace can be a great way to connect with your clients. This is something I do each week, frame it in a way that builds your relationship: “You know, Mr. and Mrs. Seller, this is what our buyers are looking at and this is what I’m fighting for on your behalf.”
Be sure not to send news about a bad market to a seller.
Stay in the loop
The real estate market changes often and staying informed with what is happening in the market every day allows me to be able to share important information with my sellers. I use Google Alerts to help me do this, I set my alerts for Cape Cod Real Estate Market and Luxury Real Estate Market. Staying in the loop will not only give you ample opportunity to start a conversation but also increases the trust your sellers have in your knowledge of the market.
Check-in on your properties.
For the absentee seller, I like to take it a step further. There are a lot of absentee sellers in my marketplace, so I look for other opportunities to talk to them. For example, “You know, there weren’t any showings this week, but I went by the property and checked it out to make sure that everything is ready for when we do have a showing.”
You have to do this on a consistent basis. Think about it like the instructions on a shampoo bottle: lather, rinse, repeat.
Until next time, make it a great week.