The Conch Tree and Luxury Real Estate
On the last day of the Thanksgiving weekend, the sun was blazing, the wind was roaring and the temperature was dropping. What better time for a bike ride on the nearly frozen sand of Long Beach here on Cape Cod? I came across the Conch Tree and my mind turned to real estate and the […]
Luxury Real Estate, What’s The Story? (Part VI)
In our previous installment on the power of story, we summarized the important elements of stories and how they help us become more successful in Luxury real estate. We will conclude the series today with a review of the five areas of expertise that all luxury home buyers and sellers are looking for in an […]
Luxury Real Estate, What’s The Story? (Part V)
In or next-to-last installment on using the power of story to connect with high net worth individuals, this week’s video will talk about how stories help us connect and differentiate. More importantly though, it is that your story becomes part of a process and not used in isolation. We will talk about the three components […]
Luxury Real Estate, What’s The Story? (Part lV)
In this installment of our series on the power of stories in Luxury Real Estate, we will review the definition of luxury: Price Rarity Exclusivity Perfection And why when you combine the four-point definition with what high net worth individuals (HNWIs) typically want, we see further evidence of how stories are powerful […]
Luxury Real Estate, What’s The Story? (Part lll)
This week we continue our discussion of the power of story as it pertains to Luxury real estate. What can we learn about the marketing of a men’s dress shirt that can help us develop the story of our Luxury real estate services and our properties. The right story invites the client to become a […]
Luxury Real Estate, What’s The Story? (Part ll)
This week we continue our discussion of the power of story as it pertains to Luxury real estate. I will discuss four elements that define luxury… Price Rarity Exclusivity Perfection …and why/how the power of story is the very essence of this definition. I will ask you again in this video: What’s your story? How […]
