The Five Levels of Expertise
Let me begin by saying that I am having lots of fun answering your questions both by telephone and by email. Don’t forget every purchase of my book comes with a 20 minute phone consultation with me. This is a great opportunity to get answers to your most pressing luxury real estate questions. Many questions […]
Mapping Your Market – And Some Sunshine for You!
Well, it seems that Mother Nature has decided that winter is coming, whether we want it to or not. In celebration, I’ve managed to get quite a cold and am trying to save you from having to see me in this state for a blog video. So, I have decided to share with you again […]
5 Steps to More Sales
I shared a story during last week’s webinar that, as always, evoked a strong response and lots of emailed comments. It never ceases to amaze me how quickly we can forget the most basic components of business. Know me, Like Me, Trust Me, Pay Me, Refer Me – 5 Simple Steps that seem to elude […]
Thank You for Making My Book, Selling Luxury Homes, #1 on Amazon!
Hello Luxury Real Estate Specialists: I want to begin this week’s newsletter by thanking you profoundly for the overwhelming response to my webinar and my Amazon book campaign last Thursday. I had help from agents across the country and indeed around the world. My book did make it to the number one spot on amazon.com […]
What Can You Expect from My Upcoming Free Webinar?
Hello Luxury Agents! I’m getting excited about the webinar coming up next week based on my book Selling Luxury Homes. Go to www.JackCottonWebinar.com or just check the email that came with this video and, you can find out the exact date, time and sign-in instructions. Here are some of the things I’ll be covering: Defining […]
The Importance of Branding
With a recent visit to a potential listing, I started thinking about branding. Where does it begin and, maybe more importantly, end? Through many years in this business and from watching other business people, I have come to realize that your brand is much much more than your logo and your business cards. Your brand […]
