Luxury Real Estate Pricing Benchmarks
We all know that luxury homes can be difficult to price. Luxury homes can be unique, different and one of a kind. Using pricing benchmarks can make it a little easier. A benchmark is a baseline derived from an element of comparison. Using a baseline affords us a method to compare a luxury property to […]
The Right Way to Get Started in Luxury Real Estate (Part lll)
We’re finishing our discussion this week about how to make a beachhead in your luxury market; especially when you’re competing with somebody who’s has a firm grip on the high-end market. Last week, we talked about finding a “maverick” and before that, we talked about the need to get known in our marketplace. Here are […]
The Right Way to Get Started in Luxury Real Estate (Part ll)
We’re continuing our discussion today about how to make a beachhead in your luxury market, especially when there’s a strong player that you’re trying to compete with. We’ve talked about all the things that are necessary to break in to the luxury market like understating the characteristics of the four categories of wealthy people and […]
The Right Way to Get Started in Luxury Real Estate
We’re continuing our discussion around a question I get asked repeatedly: how to break into a luxury market especially one where there’s a strong, dominant competitor. We talked last week about the wrong way to break in. Let’s start the discussion this week with the first step in a better way to break in. First […]
The Wrong Way to Get Started in Luxury Real Estate
Hello luxury Real Estate Agents. The questions keep coming in by email and during my calls with people who bought my book. As you know, a 20-minute one-on-one phone consultation comes with the purchase of my book Selling Luxury Homes. So, don’t forget to fax in your application to schedule your session. What’s amazing to […]
Business Planning
Happy new Year Luxury Agents. As we are just over the threshold of 2012, it’s time to talk about business planning. Many don’t look forward to this task, but let me see if I can make it a little less painful. Because I’m a licensed boat Captain, (up to 99 tons) and live on Cape […]
