Are You Neglecting Your Business Cards?
We continue the discussion on personal marketing with a deep dive into business cards. What could be more basic? The danger here is that we can think this topic is too basic. NOTICE! Here is why the topic of business cards is not too basic: I get hired to speak across the country on the […]
Agent Branding DOs and DON’Ts
My introduction to agent branding continues this week with some overall goals and themes as we begin thinking about this important topic. As we think about branding and agent marketing, there are some things we DON’T want to be: Too Cute Too Funny Too Scary Too Full of Yourself The last one is more important. […]
Ready to Improve Your Brand?
From bus benches to name tags, Realtors® continually search for the Holy Grail of personal branding and marketing. As with most aspects of the business, there is no magic bullet. Effective personal marketing is doing common things uncommonly well. In this series, we will start with an overview of the process from the concept of […]
How to Protect Your Luxury Fees
Congratulations! If you have followed the advice in this video series you should be nearly finished with your own Market Preparation Checklist. I know you see the value of this marketing piece but today, I want to teach you how it can help protect your fee. My own checklist is the result of over four […]
How to Create a Market Preparation Checklist
We have discussed the importance and value of having market preparation expertise. Today, I will walk you through the process of actually creating your own Market Preparation Checklist. Where to begin? Begin with a house…any house, even your own house. Drive up to it and before even getting out of the car look at the […]
How to Convey Your Unique Expertise
What is your expertise? Stagers certainly have theirs, I am sure they “fix” lots of houses and agents depend on their expertise. What is to stop another agent from bringing a stager though a potential listing? How long will you maintain this as a point of difference if you depend on someone else? To be […]
