How to Be More Effective at Networking
Our next topic for discussion under agent marketing and promotion is networking. This concept is so important that I’ve broken it down into two parts. We’ll cover the first part today, and the next part will be released next week. So, just how important is networking? Considering that 94% of all businesspeople think that it’s critical to their business, […]
Does Your Marketing Include Postcards?
Postcards are very easy to overlook in the discussion of personal promotion and marketing because, like business cards and newsletters, the topic seems so basic. However, when postcards are implemented properly in your marketing efforts, they can: Bring value. Add value. Differentiate you and your brand. Inform your audience. Tease your white papers and reports. […]
Leveraging The Power of Newsletters
Your newsletter can and should be the foundation of your personal marketing plan. Like business cards, we can assume they are too basic to spend a lot of time on but nothing could be further from the truth. Watch today’s video, we will discuss how your newsletter can bring value to luxury clients, convey your expertise […]
Are You Neglecting Your Business Cards?
We continue our discussion on personal marketing with a deep dive into business cards. What could be more basic, right? The danger is that we can think this topic is too basic to give a second thought. Don’t fall into this trap! The topic of business cards is not too basic for your careful consideration. […]
Are You Too Full of Yourself?
My introduction to agent branding continues this week with some overall goals and themes as we begin thinking about this important topic. As we think about branding and agent marketing, there are some things we DON’T want to be: Too cute Too funny Too scary Too full of yourself My last point about being full […]
Marketing Yourself in Luxury Real Estate
From bus benches to name tags, Realtors® continually search for the holy grail of personal marketing. As with most aspects of the business, there is no magic bullet. In this series, we will start with an overview of the process from the concept of branding to a deep dive into personal marketing over the coming […]
