Overcoming The Big “O”
We are on step five of our seven-part series on How to Break Into Luxury Real Estate and today, we will be talking about overcoming The Big “O.” People are so petrified of The Big “O” and it stresses agents out before an appointment and often during one too. Sometimes, they don’t even make an appointment […]
Defining Luxury Real Estate
People ask me all the time how they can break into the Luxury Real Estate Market. Today, we’ll be beginning a new series to show you exactly how to do that. By definition, Luxury Real Estate includes the top 10% of your market. In Nantucket, that would be $3 million and above while in Topeka, […]
Your Guide to Social Media
As we finish up our series on personal branding, I want us to take a look at social media and its ever-changing landscape. As a Realtor, you should treat social media the same way you would a one-on-one meeting with a client. You wouldn’t start immediately selling someone a property during the first meeting. Enjoy the […]
Convey Your Luxury Brand With Video
Buyers and sellers alike love when Realtors use videos and there are many ways to use them to promote your Luxury Real Estate brand. Today, we’re going to talk about using videos for promoting yourself and your listing. The bar has been raised when it comes to video quality, so you need to create content that people […]
The Best Marketing for Realtors
As we continue our series on personal marketing, I want to talk about the best marketing you can do or get: public relations. Today, we’ll talk about how to get your expertise in front of people using press releases. The front page of a magazine or newspaper is usually not for sale, so you need […]
What Are Your Networking Goals?
While it is important in every industry, networking is critical to your success in the Luxury Real Estate market. Today, we’re going to talk about the power of networking and why you should make goals before you attend your next event. Make sure you do your research before you start to network so that you’re able to make […]
