Are You Fulfilling Your Luxury Real Estate Marketing Promise?
Welcome to the second in our series on branding. In today’s video, I talk about how a brand is your promise to the marketplace and the importance of how you convey and fulfill that promise. In the video, I give an example of a shopping experience that exemplifies “the promise of branding”. It will prove […]
Featured Guest Listing – Relax in the Lap of Luxury in Spain
This breathtaking luxury home is located in one of the most private golf resorts in Europe in the Costa del Sol area. The Tuscan style villa is build on a large plot and offers stunning views of the Mediterranean Sea, Africa, and Gibralter. Surrounded by a nature preserve, this little piece of paradise has 9 […]
What Is Your Brand Promising the Luxury Real Estate Market?
What exactly is a brand? If I were to ask five different people for the definition I am guaranteed to get five different answers, such as: Your logo Your overall “look” Marketing Your public face. There are a couple definitions I like: What do people say about me and my business when I am not […]
Boxers, Briefs and Luxury Real Estate
We had quite the adventure last week, photographing a new listing. The only way to get the best shot was to wade out into chest-deep water and climb a 12 foot ladder. The resulting photograph was a little disappointing, but the reminder that “everyone will find out everything” was a valuable lesson. Not to mention […]
7 Steps to Pricing Luxury Real Estate
How do you price your Luxury Listings? DO you use a CMA? Tell me about it in the comments below. Do you spin the Luxury Pricing Dial? Tell me about that! This week’s video covers 7 Steps to Pricing Luxury Real Estate. As with last week’s video, the middle part will actually appear on my […]
Featured Guest Listing – Saratoga Spring Lakeside Retreat
This Greek Revival luxury home in Saratoga Strings, NY offers breathtaking lake views and sunsets on a beautifully landscaped cul-de-sac. With the Adirondacks as the backdrop for this exquisite John Witt built home, it boasts over 12000 square feet of living space with 4 master suites, a home theatre, pool room and heated 4-car […]
