Social Media for Luxury Real Estate
Social Media (SM) is all the rage of course, with many agents devoting untold hours waiting for buyers and sellers to pop out of their computer screens. The key is to remember that Social Media is a tool, not an endless supply of buyers and sellers. And, the same holds true in Luxury Real Estate… […]
Luxury Agent Public Relations
Public Relations, (PR) is one of the best forms of personal marketing there is. It is a third party endorsement, but in the media and can provide great credibility and potentially tremendous reach. Think about what an article in the Wall Street Journal that quotes you could do for your business. We will talk today […]
Agent Safety Tips
We are all mindful of the horrific loss of our fellow Realtor, Beverly Carter. Our collective thoughts and prayers go to the family of this brave agent who made the ultimate sacrifice while simply trying to help someone attain the American dream of owning a home. We are all discussing safety during our office meetings […]
How to Market Luxury Real Estate with Postcards
Postcards are easy to overlook in the discussion of personal promotion because, like business cards and newsletters, the topic seems so basic. Properly done however, postcards can: Bring value Add value Differentiate you and your brand Inform Indeed… There is no more effective marketing than a “Just Listed” or “Just Sold” card well executed. Click […]
Using Newsletters to Market Your Luxury Real Estate Business
Your newsletter is the foundation of your personal marketing plan. Like business cards, we can assume they are too basic to spend a lot of time on. Nothing could be further from the truth. Watch today’s video, we will discuss how your newsletter can bring value to luxury clients, convey your expertise and differentiate you […]
How to Create Great Business Cards for Your Luxury Real Estate Business
We continue the discussion on personal marketing with a look at business cards. The danger here is that we can overlook the importance of smart, effective business card design thinking they are too basic to spend much time on. With that in mind, I’m sharing some important details to keep in mind before placing your […]
