7 Things Santa Does on Christmas Eve and How It Applies To Our Real Estate Business
By Max & Jack Cotton Santa will give his reindeer extra food and water so they will be strong enough to pull the sleigh full of toys for the good boys and girls all around the world. Santa has special water that he keeps in red barrels that gets them ready to fly faster and […]
Luxury Real Estate Open Houses
During one of my sessions at the recent convention in Anaheim, California an agent asked me if open houses work in the high-end and if so, how do they work and how are they different from every day open houses. Luxury open houses can work and there are important differences in how to do them […]
Luxury Real Estate Misconceptions
We’re continuing our discussion of luxury real estate misconceptions. You might think I am obsessive or a little bit OCD about this whole concept of comps and comparables: Do we need them; do we use them and do the wealthy accept them? Somebody mentioned at the recent NAR convention in Anaheim, California that wealthy people […]
Luxury Real Estate Semantics
As I mentioned last week, I learned a lot at the recent NAR convention in Anaheim, California. You may be surprised to learn that I did not agree with all that I learned. On a Luxury Real Estate panel, several questions came up from the audience about pricing and open houses. When I had the opportunity […]
Points Regarding Business Cards
I’m just getting caught up after returning from the NAR Convention in Anaheim, California. It was a phenomenal event with over 18,000 Realtors® from all over the world in attendance. I was on two panels, one with William Taylor, author of Practically Radical and the second was a Luxury Real Estate panel with Laurie Moore-Moore. […]
The Five Levels of Expertise
Let me begin by saying that I am having lots of fun answering your questions both by telephone and by email. Don’t forget every purchase of my book comes with a 20 minute phone consultation with me. This is a great opportunity to get answers to your most pressing luxury real estate questions. Many questions […]
