A Memorial Day Reminder
Happy Memorial Day everyone! On this, the official start of the summer season, it is easy to get caught up with grilling, beach chairs and sunscreen. Please join me today in remembering the reason for this day of remembering: the men and women of our country who serviced and made the ultimate sacrifice for our […]
Are You Fulfilling Your Luxury Real Estate Marketing Promise?
Welcome to the second in our series on branding. In today’s video, I talk about how a brand is your promise to the marketplace and the importance of how you convey and fulfill that promise. In the video, I give an example of a shopping experience that exemplifies “the promise of branding”. It will prove […]
Featured Guest Listing – Relax in the Lap of Luxury in Spain
This breathtaking luxury home is located in one of the most private golf resorts in Europe in the Costa del Sol area. The Tuscan style villa is build on a large plot and offers stunning views of the Mediterranean Sea, Africa, and Gibralter. Surrounded by a nature preserve, this little piece of paradise has 9 […]
What Is Your Brand Promising the Luxury Real Estate Market?
What exactly is a brand? If I were to ask five different people for the definition I am guaranteed to get five different answers, such as: Your logo Your overall “look” Marketing Your public face. There are a couple definitions I like: What do people say about me and my business when I am not […]
Boxers, Briefs and Luxury Real Estate
We had quite the adventure last week, photographing a new listing. The only way to get the best shot was to wade out into chest-deep water and climb a 12 foot ladder. The resulting photograph was a little disappointing, but the reminder that “everyone will find out everything” was a valuable lesson. Not to mention […]
7 Steps to Pricing Luxury Real Estate
How do you price your Luxury Listings? DO you use a CMA? Tell me about it in the comments below. Do you spin the Luxury Pricing Dial? Tell me about that! This week’s video covers 7 Steps to Pricing Luxury Real Estate. As with last week’s video, the middle part will actually appear on my […]
