The Importance of Branding

Posted by on Sep 21, 2011 | No Comments
The Importance of Branding

With a recent visit to a potential listing, I started thinking about branding. Where does it begin and, maybe more importantly, end? Through many years in this business and from watching other business people, I have come to realize that your brand is much much more than your logo and your business cards. Your brand […]

Shockingly Easy Tips to Sell Luxury Real Estate

Posted by on Apr 28, 2011 | No Comments
Shockingly Easy Tips to Sell Luxury Real Estate

As you may recall, in my video blogs over the past two weeks, we talked about making our marketing more effective by expanding our appeal to potential clients earlier in their timeline for making a decision to purchase or sell luxury real estate. We discovered a process that is easy to spot in late night […]