Are Business Cards Still Useful?

Posted by on Apr 17, 2018 | No Comments
Are Business Cards Still Useful?

As we continue our series on marketing your Luxury Real Estate Agent brand, I want to talk about your business cards. People always hand me their business cards while I’m travelling around the country and during my seminars. When I get back home and go through them all, I’m amazed at some of the stuff I […]

Conveying Your Luxury Agent Brand

Posted by on Apr 10, 2018 | No Comments
Conveying Your Luxury Agent Brand

What do people think of you when they hear your name and you’re not around? That is your brand and how you convey it to others is critical to your success in Luxury Real Estate. Today, we’ll be starting a 7-part series on personal marketing for the Luxury Real Estate Specialist. The goal of your brand […]

This Will Protect Your Realtor Fee

Posted by on Apr 3, 2018 | No Comments
This Will Protect Your Realtor Fee

For the final part in our series on market preparation vs. staging, I want to talk about your real estate fee and what you need to do to protect it. Not only can your checklist differentiate you from your competition, but you can also quantify on the value it brings to your sellers. That difference […]

Market Preparation Checklist Essentials

Posted by on Mar 27, 2018 | No Comments
Market Preparation Checklist Essentials

We’ve talked about having a market preparation checklist and why Luxury Real Estate agents should have one. Today, we’ll be talking about what you should put on your checklist. If you don’t know what you should put on your checklist, take a look at your own house and write down the things you notice. This […]

How To Stand Out In A Luxury Market

Posted by on Mar 20, 2018 | No Comments
How To Stand Out In A Luxury Market

I am constantly talking about setting yourself apart from other agents. How do you show your expertise in a way that lets you stand out in your market? It’s really important to convey your expertise to your high-end buyers as they want to deal with the best people in your industry. Enjoy the video. As […]

Ditch Luxury Real Estate Staging?

Posted by on Mar 13, 2018 | No Comments
Ditch Luxury Real Estate Staging?

High-end buyers want to work with experts in every part of their life, and real estate is no exception. Today, we’ll be starting a 4-part series on the 5 areas of expertise you need as a Luxury Real Estate Expert. To start us off, I’ll be talking about why staging can be a waste of […]

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