How Many Listings Do You Need to Get One Sale?

How Many Listings Do You Need to Get One Sale?

In our most recent two videos, we’ve covered: Checklists for the pre-listing process and for bringing a listing to market How we can measure the current state of the market by looking at the ratio of pending listings to new listings Today’s post will look at one additional ratio that answers the following question: “How […]

The Ratio of Your Pending Listings to New Listings and Why It Matters

The Ratio of Your Pending Listings to New Listings and Why It Matters

As we work to create a “bullet proof” listing presentation, we need to keep in mind the one ratio that provides the clearest insight as to the state of your market. There are many statistics and numbers used to measure the health of the real estate market. There is one statistic, however, that gives the […]

Pre-Listing & Listing Procedures for the Luxury Real Estate Market

Pre-Listing & Listing Procedures for the Luxury Real Estate Market

This week, we begin a series on improving and fine-tuning our listing presentations. Now, I could jump right in and give you the scoop but it would not be as effective and your results would not be as great without building a foundation first. In this week’s video, I am going to challenge you to […]

On Giving 100%

On Giving 100%

It’s the last day of vacation and temps are in the high 80s. I hear there have been snow flurries at home — I am not looking forward to returning! More than just the vacation, it’s been an interesting time. I recently received a somewhat curt email from a subscriber, in which they pointed out […]

How to Pre-Qualify Luxury Sellers

How to Pre-Qualify Luxury Sellers

  As I sat by the pool recently, I found my thoughts drifting back to a situation that occurred, not too long before, where I found myself moving heaven and earth to accommodate an out of town seller by meeting at their home. My goal was to deliver my usual stellar pre-listing procedure but the […]

Postcard Marketing for Luxury Real Estate

Postcard Marketing for Luxury Real Estate

SomeĀ of the most often overlooked marketing tools are Postcards. Yes, even (or especially, as the case may be) in Luxury Real Estate. Just as with business cards and newsletters, the topic seems so basic. But, properly done, postcards can: Bring value Add value Inform Differentiate you and your brand Indeed… There is no more effective […]

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