How to S.W.E.T the Leaders

Posted by on Jun 19, 2018 | No Comments
How to S.W.E.T the Leaders

Everybody in business knows what a S.W.O.T analysis is, but I prefer to use a S.W.E.T analysis when characterizing the competition in any given market. S.W.E.T stands for: Strengths Weaknesses Everything they do Turn things around Enjoy the video. As always, I appreciate your questions and comments. Don’t forget www.LuxuryRealEstateUnplugged.com is now a subscription event. We […]

Mapping Out Your New Market

Posted by on Jun 12, 2018 | No Comments
Mapping Out Your New Market

When we talk about breaking into new Luxury Real Estate markets, I have one question for you: where do you want to break into? Before you enter any new markets, we need to make sure that we correctly identify and map out where you want to go. From there, you should do extensive research on […]

Defining Luxury Real Estate

Posted by on Jun 5, 2018 | No Comments
Defining Luxury Real Estate

People ask me all the time how they can break into the Luxury Real Estate Market. Today, we’ll be beginning a new series to show you exactly how to do that. By definition, Luxury Real Estate includes the top 10% of your market. In Nantucket, that would be $3 million and above while in Topeka, […]

Your Guide to Social Media

Posted by on May 29, 2018 | No Comments
Your Guide to Social Media

As we finish up our series on personal branding, I want us to take a look at social media and its ever-changing landscape. As a Realtor, you should treat social media the same way you would a one-on-one meeting with a client. You wouldn’t start immediately selling someone a property during the first meeting. Enjoy the […]

Convey Your Luxury Brand With Video

Posted by on May 22, 2018 | No Comments
Convey Your Luxury Brand With Video

Buyers and sellers alike love when Realtors use videos and there are many ways to use them to promote your Luxury Real Estate brand. Today, we’re going to talk about using videos for promoting yourself and your listing. The bar has been raised when it comes to video quality, so you need to create content that people […]

The Best Marketing for Realtors

Posted by on May 15, 2018 | No Comments
The Best Marketing for Realtors

As we continue our series on personal marketing, I want to talk about the best marketing you can do or get: public relations. Today, we’ll talk about how to get your expertise in front of people using press releases. The front page of a magazine or newspaper is usually not for sale, so you need […]

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