A number of luxury agents delay or simply don’t reach out to their sphere of influence. Why? They just don’t know what to say.
To help you generate more referrals and further increase your value, I would like to share with you dialog examples that you can use when reaching out to your luxury real estate sphere of influence.
“Hi, this is __________. This is a business call…do you have a minute for me?
Do you know someone who would like to buy or sell real estate in the next 30 days?
Thinking of people in your (church group, family neighborhood, etc.), who would be the next person to buy or sell? Would you mind if I gave them a call? By the way, have you also thought of selling your home?”
Less Aggressive—Ask for Advice
“Hi, this is __________. This is a business call…do you have a minute for me? Could I ask for some advice?
Our company just listed a fantastic property at ___________. I’m really excited about this and would like to find a buyer. If you were me, how would you go about marketing this property to find a buyer?”
Simple, Open-Ended Questions
“What is the greatest challenge you are facing in __________? What have you tried so far? What are you going to do next?”The reason many luxury agents have weak sphere of influence skills is because they don’t know what to say. Click To Tweet
Watch this video to learn more.
Until next time, make it a great week.