The One Question to Ask Your Seller

Posted by on Sep 14, 2020 | No Comments

Let’s continue discussing high-impact, low-cost marketing ideas that you can implement quickly and easily.

To gather more marketing ideas you can implement into your business, start by collecting competitors’ ads and literature. Study them for information to learn about their strategy, their features, and the benefits they are offering to customers. Many times I’ve discovered ideas from other companies and even other businesses outside of the real estate field, like UPS and FedEx.

Ask Your Seller this Question to Boost Your Marketing

This next strategy is effective, but it’s difficult.

Every now and then, you’ll do a listing presentation and not get hired. In this situation, I believe it’s totally appropriate to ask the seller this question: If there is one thing I could have done differently to gain your business, what would it have been?

Always be gracious, professional, and polite no matter what the feedback may be. Their answer and your response will help you learn and grow professionally and personally.

Identify a New Market

Another low-cost idea is to identify a new market for your business. This can take form in one of two ways. It could be:

1. A new geographic market

2. A new price point

When you don't get the business, ask what you could have done differently. Click To Tweet

Offer a High-Price Point Program

Have you ever considered offering a fancier, more expensive, or faster version of your service? For example, come up with an innovative program that offers more value so you can charge higher prices. That way, when people ask: “What’s your commission?” you can provide them a range from your low program to that new, more expensive service.

Update your Presentations

Finally, update all of your presentation materials: your listing presentation, your buyer presentation, your pricing presentation – all of your real estate business presentations. Create a new, fresh look to make yourself more appealing, your service a bit fresher, more vital, and much more memorable to your clients.

What are some marketing ideas you have implemented into your real estate listings?

Luxury Market Preparation Guide
My Top Five Marketing Ideas - Jack Cotton, Luxury Real Estate

My Top Five Marketing Ideas

September 7, 2020

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