Video Marketing for Luxury Real Estate
Our final video in this series on personal marketing deals with….video! I saved the best until last. Are you the same? Among other items, I will cover Six Video Tips for the Luxury Real Estate Specialist. They include: Great (viral) Content Capitalize on Inspirational Discontent Dynamic Delivery Enticing Invitation (otherwise known as the hook) Opinion […]
How to Protect Your Luxury Fees
Congratulations! If you have followed the advice in this video series you should be nearly finished with your own Market Preparation Checklist. I know you see the value of this marketing piece but today, I want to teach you how it can help protect your fee. My own checklist is the result of over four […]
How to Keep Your Luxury Listings
Over the past five sessions, we have covered many ideas and techniques that can make us better negotiators. As a result, you should now have a listing, or two, or three or more. Now, you actually need to keep your listing until it sells. In many parts of the country, where listings can sell in a […]
What is Your Luxury Real Estate Vision?
I just finished a great book, The Rockefeller Habits. You should check it out. I read it after finishing the biography of John D. Rockefeller. The book mentions the importance of a focus on one simple number to power your business. Tune in to today’s video to learn the importance of this critical luxury real […]
How Many Listings Do You Need to Get One Sale?
In our most recent two videos, we’ve covered: Checklists for the pre-listing process and for bringing a listing to market How we can measure the current state of the market by looking at the ratio of pending listings to new listings Today’s post will look at one additional ratio that answers the following question: “How […]
The Ratio of Your Pending Listings to New Listings and Why It Matters
As we work to create a “bullet proof” listing presentation, we need to keep in mind the one ratio that provides the clearest insight as to the state of your market. There are many statistics and numbers used to measure the health of the real estate market. There is one statistic, however, that gives the […]
