Selling Luxury Real Estate to Wealthy Clients: An Insider’s Guide
Selling luxury real estate to wealthy clients requires a unique set of skills and strategies. Below I’m going to share insider tips to help you build rapport, establish trust, and close deals with affluent buyers and sellers.
Taking Advantage Of The Holidays
Even with all the great ideas and topics I gave you last week, the thought of potentially needing fifty-two topics to discuss over a listing period can be daunting. This is where holidays become valuable. There are fifty-two weeks in a year, but remember thirteen of them have holidays. Those holidays amount to thirteen built-in […]
Video Marketing for Luxury Real Estate
Our final video in this series on personal marketing deals with….video! I saved the best until last. Are you the same? Among other items, I will cover Six Video Tips for the Luxury Real Estate Specialist. They include: Great (viral) Content Capitalize on Inspirational Discontent Dynamic Delivery Enticing Invitation (otherwise known as the hook) Opinion […]
What is Your Luxury Real Estate Vision?
I just finished a great book, The Rockefeller Habits. You should check it out. I read it after finishing the biography of John D. Rockefeller. The book mentions the importance of a focus on one simple number to power your business. Tune in to today’s video to learn the importance of this critical luxury real […]
The Ratio of Your Pending Listings to New Listings and Why It Matters
As we work to create a “bullet proof” listing presentation, we need to keep in mind the one ratio that provides the clearest insight as to the state of your market. There are many statistics and numbers used to measure the health of the real estate market. There is one statistic, however, that gives the […]
Your Luxury Sphere of Influence Certificate
Last week we talked about the importance of calculating our ratio of people in our Sphere of Influence (SOI) to each transaction. We gave examples of the calculation and illustrated an example on my Luxury Business Planning Spreadsheet. Once you understand the value of your sphere, you see why it’s so important to market to […]
