How To Put Your Open House Prospects At Ease

Posted by on Mar 24, 2014 | No Comments
How To Put Your Open House Prospects At Ease

Last week, we learned about the mindset of our typical luxury real estate open house prospect and how left unchecked, can reduce our effectiveness in bonding with and meeting the needs of our prospects. In today’s video, I will talk about: 1. A review of the Lurking and Looking concept with luxury open house prospects. […]

3 Ways to Get Contact Info at Luxury Open Houses

Posted by on Sep 23, 2013 | 2 Comments
3 Ways to Get Contact Info at Luxury Open Houses

Our Luxury Real Estate Open House “road trip” comes to an end today. Last time, we learned how to “erase the tape” running through the mind of your Luxury Open House prospects. That’s great, but what’s next? Since we know it is rare to sell a house shown to an open house prospect, our goal […]

How to Understand the Luxury Home Buyer Mindset at Open Houses

Posted by on Sep 9, 2013 | No Comments
How to Understand the Luxury Home Buyer Mindset at Open Houses

This week, we continue our open house “road trip”. Last time, we learned how to get more traffic to our Luxury Real Estate open houses. Now that we are getting people to show up, what should we know about the mindset of our typical luxury real estate open house prospect? In today’s video, I will […]

How to Set and Exceed Expectations in Luxury Real Estate

Posted by on Aug 19, 2013 | One Comment
How to Set and Exceed Expectations in Luxury Real Estate

It’s the weekend and the sun is back out and I only had one showing today. I decided to take my little car with the big open roof. After all, summer is almost over. Compared to my regular real estate car, this one stands as a great example of brand, the promise of a brand […]

Are You Fulfilling Your Luxury Real Estate Marketing Promise?

Posted by on May 21, 2013 | 2 Comments
Are You Fulfilling Your Luxury Real Estate Marketing Promise?

Welcome to the second in our series on branding. In today’s video, I talk about how a brand is your promise to the marketplace and the importance of how you convey and fulfill that promise. In the video, I give an example of a shopping experience that exemplifies “the promise of branding”. It will prove […]

What Is Your Brand Promising the Luxury Real Estate Market?

Posted by on May 14, 2013 | 2 Comments
What Is Your Brand Promising the Luxury Real Estate Market?

What exactly is a brand?  If I were to ask five different people for the definition I am guaranteed to get five different answers, such as: Your logo Your overall “look” Marketing Your public face. There are a couple definitions I like: What do people say about me and my business when I am not […]

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