Your Luxury Sphere of Influence Certificate

Your Luxury Sphere of Influence Certificate

Last week we talked about the importance of calculating our ratio of people in our Sphere of Influence (SOI) to each transaction. We gave examples of the calculation and illustrated an example on my Luxury Business Planning Spreadsheet. Once you understand the value of your sphere, you see why it’s so important to market to […]

Your Sphere of Influence (SOI) and Luxury Real Estate

Your Sphere of Influence (SOI) and Luxury Real Estate

How time flies! As you approach the Christmas and Holiday season, your thoughts likely turn to family, presents, parties and other joyful times. In the back of your mind however, are often nagging thoughts about your business plan. Are you talking yourself out of creating a business plan for 2015? Click To Tweet Do you […]

10 Critical Elements of a Great Luxury Real Estate Presentation – Part 2

10 Critical Elements of a Great Luxury Real Estate Presentation – Part 2

Today concludes our two-part series on Luxury Real Estate presentations. Last week, I discussed the first four of Ten Critical Elements of a great Luxury Real Estate Presentation. Today, I outline six through ten. Again… The first of 10 Critical Elements of a Great Luxury Real Estate Presentation… Click To Tweet Today, I cover the […]

Wishing You a Happy Thanksgiving

Wishing You a Happy Thanksgiving

Since I don’t live too far from where the Pilgrims landed, first in Provincetown and then in Plymouth back in 1620, I made my own little pilgrimage to Plymouth to shoot this week’s video. It was a thrill to see Plymouth Rock and the Mayflower II; it is amazing to think of that small vessel […]

10 Critical Elements of a Great Luxury Real Estate Presentation – Part 1

10 Critical Elements of a Great Luxury Real Estate Presentation – Part 1

The whole process of Luxury Real Estate Press Releases along with working on an updated video for www.LuxuryBusinessPlan.com got me thinking about structure, and then, structure got me thinking about how important that concept is in all of our Luxury Real Estate Presentations. With that in mind, this post begins a two-part presentation on…none other […]

How to Structure Press Releases for Luxury Real Estate

How to Structure Press Releases for Luxury Real Estate

Last week, I answered a question of one of my viewers, Brian, who asked a question about one of my recent videos on Public Relations, Luxury PR: “…Just watched your video with the butler, I think you should call him ‘dad’. Good piece of PR, but is there a list of media places to send […]

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